Branded Newsletter: ExtenTake

A newsletter is a powerful digital marketing tool, allowing you to engage and inform customers and prospects by serving valuable content and relevant offers straight to their inboxes. That’s VALUABLE content and RELEVANT offers. Not just a rehash of taglines, deals and product promotions. As a consultant, I created this branded newsletter to key on customers’ urgent concerns about the U.S. economy and labor market. And I customized different versions for different customer and prospect segments. None of which had been done previously. In the CEO’s words: “I have to admit, this is the first newsletter in the past 2 years that sparked interest and attention. Thanks for making it happen.” This also happened: 25% more unique opens and a 25% higher CTR than its predecessor.