Q: How do you compete with the likes of Thumbtack, Angi, HomeAdvisor—even Yelp—when you’re a bootstrapped local services startup with zero traffic or traction? A: With content. Lots and lots of content. This hiring guide was one of more than a hundred similar guides, in over 50 business verticals, that I created for Expertise.com, as part of an ambitious content marketing strategy designed to capture keyword searches and climb the SERPs, while transforming complex topics into simple, digestible language designed to empower user choices.
