Leveraging the power of partners is key to growing audience, engagement and brand awareness. For this ebook, I recruited six highly regarded industry experts and influencers to contribute data, quotes and tactical tools. The result became the company’s most successful gated content asset, and a source for multiple repurposed content pieces, including SEO blog posts, infographics and webinars. Contributors also committed to a co-marketing campaign involving social promotion, backlinks and email.
