Repurposing high-value content into multiple usable assets is an essential content marketing skill. A TOFU ebook featuring partner input yielded an ROI-packed partner-success story, a series of testimonial snippets, and this 2.5-minute testimonial video. These assets were strategically leveraged in digital lead-gen campaigns, on social, in sales emails and decks, on marketing collateral and on the company’s website, to build trust, generate engagement, capture MQLs, convert to SQLs, and support ongoing mutually beneficial partnership.
