Customer Success Story: Sextant Stays Grows 800% In One Year With Party Protection

Customer success stories are content marketing gold. Especially for SaaS, IoT and other B2B startups who need to establish trust quickly, and demonstrate proof of value objectively. A good customer success story, anchored with a clear challenge, quantifiable solution, one or two standout data points, and great quotes, is worth a thousand “We’re Awesome!” ads or emails. A good customer success story will also yield customer testimonials, video content, and graphics that can be leveraged on specific landing pages, social media, in newsletters and in sales decks. This case study has it all. It was deployed in an email marketing campaign that saw bounce rate decrease by more than 50% YOY, and inbound form-fill rate more than double. And the featured client loved it, too.