Lifestyle + Travel + Home & Hearth

Consumer lifestyle media is not just about driving sales conversions (although sometimes it is!). It’s about tapping into desire, aspiration, delight…and yeah, a little FOMO. It’s about telling a story that immerses the reader, engages the senses, presents possibilities and nurtures decisions. In addition to crafting high-performing B2B assets and campaigns that compel and convert, I have deep experience in B2C media and content focused on travel, hospitality, dining, weddings, real estate, home decor and fashion. These samples combine creative storytelling with captivating visuals, and just a touch of directive guidance.