Experiential Marketing Case Studies: Budweiser, SF Giants, Hanwha Solar, AMD, Xerox

Experiential marketing on a large stage can come with an equally large price tag. So it’s essential that the creative ideas fueling big-event marketing are supersize themselves, to ensure a hefty payoff. These experiential marketing success stories showcase blue-chip companies leveraging unconventional, tech-enabled experiences to generate big results in brand awareness, engagement, revenue and share price. During a time when tech-enabled experience and social media marketing were largely untested and full of risk.